1. You must be worth 85 paid admissions. 2. You must have something meaningful going on. 3. We verify both one and two conclusively.
Booking FAQ's
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Frequently
Asked Question
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Frequently
Given Answer
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| What do you prefer CDs, Bios, Pictures whats the perfect package? | An Email with accurate links to the band. Mail is 50 times slower. The perfect package arrives by email and includes recent show history. Recent show history is the most important thing. |
| My Demo is GREAT! Isn’t that good enough? | No. We listen to demo’s and it’s amazing that so many are good, but only one in twenty bands should be doing business with us. We fully expect that you play your show at other clubs first and create momentum so that your show here is a success. |
| I need to showcase for a label, they asked me to book a show so they could see my band. Does that make a difference? | Okay, so lets count! The label MAY send one guy to see you. Where's the other 84? Wait, the label guy didn’t pay to get in, where's the 85 paid? If the label contacts us they typically rent out the spot for you to play in. Otherwise, it’s never OK to skip a step and play a show in a hall with no groundwork. The same rules apply to everyone, including showcases and out of town bands. |
| I played the Viper Room on a promoter night and did really well. Can I switch to booking with you directly? | Sure, but I have less spots available in my 6 days of booking then they typically have in 1. We adamantly package our shows and so if you did really well and fit perfectly into a show that we are working on, lets do it. |
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Suggested Marketing Checklist for Artists 1 RADIO - Always find a way to have a radio tie in, even if its just a pod cast. 2 WEB - Consistently list all details that won't change and ensure that all available outlets (venues, other bands, listing services, etc.) are all synchronized. Have a myspace and email marketing campaign with rsvp system in place everytime. 3 PRESS - Be sure that you've created a master press list and are cultivating your press relationships with every show. Listings are ideal, peripheral listings are ideal, getting through to a member of the press, not getting listed, but getting marked for follow up on subsequent shows is ideal, press attendance whether they write about shows or not is ideal. 4 FANBASE Bands shouldn't be on a bill if all parties aren't inter-networking for a positive sum gain. Look at other band's websites, correct mistakes, dont make friction, but the trick to selling out is to hit on all cylinders. The goal isnt just selling out, its creating a band relationship that ups the ante for all parties. 5 MARKETING - noticeably last on this list because chumming flyers is stupid, but making the marketing collectable (poster art, snail mail postcards) and meaningful will sell a thousand times better. obey, vice magazine are examples of marketing companies that understand that most flyers are meaningless, but cool flyers even if done in very limited numbers are 200 times more effective I hope that helps. I tie it all together like this: As youre doing all the above start a list. Put the capacity of the room on top of the list. Start putting confirmed attendees as they become evident. Get early commitments like advance ticket sales as often as possible, and don't stop until you have doubled the capacity of the room. You should be able to name every single one of the persons that make up a capacity of the room if you've done your job. |
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